Strategic Direction & Execution Plan

Aligning mission, priorities, resources, and execution strategy for the next 3-36 months.

Presenter: Luke Tipple, Executive Director

Meeting Objectives

By the conclusion of this meeting, we should have clear, actionable alignment on the following areas:

Core Mission

Confirm and ratify the organizational mission statement

Priorities

Establish ranked organizational priorities across all initiatives

Resources

Define resource allocation across Digital, Community, and Events pillars

Festival Authority

Grant execution authority for festival producer outreach and planning

Christ Works

Approve Phase 2 investment strategy and church rollout plan

First Thursdays

Finalize operating model and local coordinator hiring

Legacy & Sustainability

Building Something That Outlives Us

The goal of Christ Strong is not simply to fund events or build programs. The goal is to create a lasting ministry platform that continues strengthening churches, connecting believers, and sharing the Gospel long after the founders are no longer actively involved.

Institutional Legacy

  • Clear mission and governance
  • Leadership succession planning
  • Sustainable operating structure

Church Legacy

  • Hundreds of church partnerships
  • Ongoing ministry collaboration
  • Long-term community impact

Digital Legacy

  • Christ Works platform serving churches nationwide
  • Measurable ministry engagement
  • Scalable tools that continue to grow

Generational Legacy

  • A model that can impact future generations
  • Resources that continue serving families and communities
  • A ministry that extends beyond any individual leader

Proposed Christ Strong Mission

Strengthen churches, connect believers, and create opportunities for people to encounter Christ and Glorify the name of Jesus through technology, community, and events.

This mission statement anchors all organizational activity across our three strategic pillars. Every initiative, investment, and partnership should be evaluated against these five supporting objectives:

1

Support Local Churches

Provide tools and platforms that enhance local church ministry effectiveness

2

Increase Engagement

Deepen Christian community participation at local and regional levels

3

Scalable Ministry Tools

Build technology and programs that grow in impact without proportional cost increases

4

Reach New Believers

Create accessible entry points for spiritual discovery and first-time engagement

5

Sustainable Legacy

Build institutional systems that sustain impact beyond the founders' lifetime

Strategic Framework

Three Pillars of Ministry

All Christ Strong initiatives are organized under three strategic pillars. New opportunities should clearly support one of these pillars before receiving organizational resources or leadership attention.

PILLAR 1 — Digital Ministry

Christ Works

Equip churches and believers through technology. Provide scalable digital tools for community engagement, prayer, Bible study, and volunteer coordination.

PILLAR 2 — Community Gatherings

First Thursdays

Create recurring local Christian community experiences for young adults and college-age attendees, generating consistent ministry touchpoints every month.

PILLAR 3 — Signature Events

Christ Strong Festival

Create large-scale public expressions of faith and community through an annual flagship festival demonstrating worship, service, and outreach.

Communications

Audience & Communications Strategy

Build a growing audience that can be activated across all Christ Strong initiatives.

Channels

  • Facebook
  • Instagram
  • YouTube
  • TikTok (short-form distribution)
  • Email Newsletter
  • Website

Content Categories

  • Faith & Inspiration
  • Church Spotlights
  • Christ Works Updates
  • Festival Development Journey
  • First Thursdays Promotion
  • Testimonies
  • Ministry Partner Highlights

Initial Strategy

  • Curated reposts from trusted Christian voices
  • Original commentary and reflections
  • Inspirational posts
  • Short-form video clips
  • Founder perspectives
  • Event and ministry updates

Long-Term Strategy

  • Original video content
  • Interviews
  • Podcast
  • Testimony series
  • Church leader discussions

Every piece of content should either strengthen believers, support churches, or invite people into community.

Media Strategy

Christ Strong Media

Build a media presence that amplifies Christ Strong initiatives, supports churches, and reaches people beyond physical events.

Use modern media channels to encourage believers, share testimonies, highlight churches, and extend the reach of Christ Strong.

1

Phase 1 – Audience Building

  • Facebook
  • Instagram
  • YouTube
  • TikTok (short-form distribution)

Content Strategy:

  • Inspirational content
  • Ministry highlights
  • Church spotlights
  • Christ Works updates
  • Festival updates
  • Testimonies
  • Curated content from trusted Christian voices
2

Phase 2 – Original Content

  • Short-form video series
  • Founder conversations
  • Church leader interviews
  • Testimony videos
  • Festival behind-the-scenes content
3

Phase 3 – Christ Strong Media Network

  • Podcast
  • Documentary-style storytelling
  • Event coverage
  • Original ministry programming

Media is not a separate ministry pillar. It is the amplification engine that supports every Christ Strong initiative.

Partnership Strategy

Church Partnership Network

Create a growing network of churches that become both ministry partners and distribution channels for Christ Strong initiatives.

Churches are the multiplier that connects all three pillars.

Church Partners Can:

  • Adopt Christ Works
  • Promote First Thursdays
  • Promote the Festival
  • Provide volunteers
  • Provide follow-up and discipleship
  • Extend Christ Strong's reach into local communities

Growth Targets

25

Year 1

Active Church Partners

100

Year 2

Active Church Partners

250

Year 3

Active Church Partners

Partnership Benefits — For Churches

  • Community engagement tools
  • Event participation opportunities
  • Volunteer opportunities
  • Access to ministry resources

Partnership Benefits — For Christ Strong

  • Audience growth
  • Distribution network
  • Trusted local relationships
  • Long-term ministry impact

A strong church network creates sustainable ministry growth without requiring proportional increases in staffing or advertising.

Measurement

Ministry Impact Dashboard

Measure ministry effectiveness using clear, objective metrics that demonstrate stewardship and impact.

Church Impact

  • Churches partnered
  • Churches using Christ Works
  • Church retention rate

Community Impact

  • First Thursdays attendance
  • Volunteer participation
  • Repeat attendance

Festival Impact

  • Event attendance
  • Church participation
  • Baptisms
  • Decisions for Christ
  • New believer follow-up

Digital Impact

  • Active users
  • Prayer groups created
  • Bible studies organized
  • Volunteer opportunities filled
  • Engagement activity

What gets measured gets improved. Every initiative should demonstrate measurable ministry impact.

What Success Looks Like in 3 Years

2029 Target State

1

Digital Ministry (Christ Works)

  • 100+ active churches
  • Thousands of weekly users
  • Churches using the platform for prayer, groups, events, and discipleship
  • Measurable ministry engagement data
2

Community Gatherings (First Thursdays)

  • Established monthly Reno gathering
  • Strong local church participation
  • Consistent young adult attendance
  • Recognized community ministry touchpoint
3

Signature Events (Festival)

  • Annual Christ Strong Festival
  • Regional and national visibility
  • Strong church participation
  • Sustainable sponsorship model
4

Organizational Legacy

  • Clear mission and governance
  • Sustainable operating structure
  • Measurable ministry impact
  • Positioned to continue beyond the founders' lifetime

"Success is not measured by events held or dollars spent, but by churches strengthened, believers connected, and people brought closer to Christ."

Digital Ministry

Christ Works Strategy

Current Status

MVP Completed

Core platform is built and functional

Concept Validated

Core ministry use case confirmed with early users

Functional Platform

Basic features operational and stable

Phase 2 Priorities

Church Usability

Streamline onboarding and navigation for church administrators

Administration Tools

Expand pastor and ministry leader management capabilities

Engagement Features

Add prayer, Bible study, volunteer, and group functionality

Church Adoption Ready

Prepare platform for structured pilot rollout to 25 churches

Christ Works Roadmap

Platform Development & Expansion

1

Phase 1

Complete Phase 2 Development

Finalize all Phase 2 features, church usability improvements, and administration tools

2

Phase 2

Pilot Church Rollout

Structured onboarding of 25 pilot churches; gather data, refine experience, build testimonials

3

Phase 3

Regional Expansion

Scale to 100 churches across target regions; leverage pilot learnings and church-to-church referrals

4

Phase 4

Long-Term Sustainability

Evaluate subscription or stewardship model; establish operating revenue to reduce donor dependency

Each phase builds directly on the prior, creating a disciplined path from validated MVP to a self-sustaining national ministry platform.

Why Christ Works Matters

Christ Works represents Christ Strong's highest-leverage investment — a platform that generates measurable ministry impact at scale with each incremental church adoption.

25

Pilot Churches

Initial rollout target in Phase 2

100

Target Churches

Regional expansion goal in Phase 3

10K+

Members Connected

Estimated engagement for church cohort

Beyond raw reach, the platform enables churches to organize prayer groups, structure Bible studies, coordinate volunteers, and track community engagement — creating ministry infrastructure that compounds in value over time.

Signature Events

Christ Strong Festival

The Christ Strong Festival is the organization's annual flagship public event — a large-scale gathering designed to demonstrate faith, foster community, offer worship, and extend outreach to new believers.

Master Planning

Comprehensive event master plan completed

Venue Concepts

Target venue options identified and evaluated

Budget Framework

Initial financial model and cost structure created

Operational Strategy

Preliminary logistics and operational framework developed

Festival Execution

Festival Execution Requirements

Moving from concept to execution requires immediate action across seven workstreams. Leadership authorization is needed to initiate the following:

1

Producer Outreach

Engage qualified event production companies and solicit formal proposals

2

Ministry Discussions

Initiate exploratory conversations with K-LOVE and Harvest Ministries

3

Sponsorship Strategy

Develop and activate a tiered corporate and ministry sponsorship program

4

Operations Planning

Develop full site, logistics, safety, and vendor operations plan

5

Artist Booking

Identify and initiate outreach to worship artists and keynote speakers

6

Volunteer Planning

Design and begin recruitment for the event volunteer program

7

Church Partnerships

Formalize outreach to regional churches for participation and co-promotion

Decision Required

Festival Decision Path

We must decide the production and ownership model before execution planning can advance. Two viable paths:

Option A — Christ Strong Produces

Christ Strong independently produces and owns the festival.

Advantages:

  • Full creative and operational control
  • Long-term asset and brand ownership
  • Unrestricted mission alignment
  • All surplus revenue retained by Christ Strong

Considerations:

  • Higher financial and operational risk
  • Requires building production infrastructure

Option B — Ministry Partnership

Partner with an established ministry organization (e.g., Harvest Ministries).

Advantages:

  • Reduced financial and operational risk
  • Access to established volunteer systems
  • Proven outreach infrastructure
  • Expanded reach through partner networks

Considerations:

  • Reduced brand and creative control
  • Shared mission alignment required
Community Gatherings

First Thursdays Strategy

First Thursdays is Christ Strong's recurring monthly ministry program — a consistent community gathering designed to build relationships, connect young adults to local churches, and create an ongoing point of ministry engagement.

Program Goals

Build Community

Create authentic relational connections among young adults and college-age attendees

Local Engagement

Generate consistent monthly ministry activation within the Reno community

Church Support

Connect attendees to local churches and create pathways for deeper involvement

Ministry Touchpoint

Serve as a recurring, low-barrier entry point for faith exploration

Success Metrics

Attendance

Total monthly headcount with growth trend tracking

Repeat Participation

Percentage of attendees returning month-over-month

Church Involvement

Number of local churches actively participating or co-hosting

Volunteer Growth

Size and retention of the active volunteer team

Operating Model

First Thursdays Operating Model

A structural challenge must be addressed to ensure operational continuity: the Executive Director is based in Florida, while monthly events occur in Reno, Nevada.

Recommended Action

Hire a local part-time Reno coordinator to manage on-the-ground execution. This position ensures consistent event quality without requiring Executive Director travel for each monthly gathering.

Coordinator Responsibilities:

  • Venue sourcing and management
  • Volunteer coordination and scheduling
  • Local logistics and setup
  • Event execution support
  • Artist and speaker hospitality

Executive Director Role

With local execution delegated, the Executive Director focuses on higher-leverage organizational functions:

Strategy & Vision

Program design, theme development, and long-term direction

Partnerships

Church and ministry relationships, artist and speaker sourcing

Budget Oversight

Financial planning, reporting, and resource allocation

Programming

Content curation and overall experience design

Organization

Organizational Structure

Christ Strong operates under a lean, mission-focused organizational model with clear reporting lines and defined functional areas beneath executive leadership.

Each pillar operates with defined ownership while maintaining centralized strategic direction and financial oversight through the Executive Director and Founders.

Measurement

Organizational Success Scorecard

Progress across all three pillars will be measured against defined metrics reported to leadership on a regular cadence.

Digital Ministry

Christ Works Platform

  • Churches onboarded (Phase 2 target: 25)
  • Active monthly users
  • Feature engagement rate
  • Prayer groups and Bible studies created
  • Volunteer placements facilitated

Community Gatherings

First Thursdays

  • Monthly attendance figures
  • Month-over-month retention rate
  • Active volunteer team size
  • Participating local churches
  • New attendee percentage

Signature Events

Christ Strong Festival

  • Total event attendance
  • Church participation and co-promotion
  • Baptisms and commitments recorded
  • New believer follow-up connections
  • Sponsorship and partnership revenue
Execution Plan

24-Month Execution Timeline

2026 — Build

Complete Christ Works Phase 2 development and pilot church rollout. Launch First Thursdays with local coordinator in place. Advance festival planning, select production model, and engage producer partners.

2027 — Execute

Execute inaugural Christ Strong Festival. Expand Christ Works to 100 churches in target regions. Grow First Thursdays attendance and deepen church partnerships across the Reno community.

2028 — Scale

Scale Christ Works platform nationally and evaluate subscription revenue model. Expand festival partnerships and explore second market. Evaluate national growth opportunities across all three pillars.

This timeline reflects a disciplined sequencing: build core infrastructure in 2026, execute flagship initiatives in 2027, and scale proven models in 2028 and beyond.

Action Plan

Immediate Next 90 Days

Christ Works

  • Finalize Phase 2 scope
  • Approve development budget
  • Establish church pilot strategy

Festival

  • Producer outreach
  • Harvest discussions
  • K-LOVE discussions
  • Sponsorship framework
  • Preliminary artist outreach

First Thursdays

  • Venue replacement
  • Reno coordinator search
  • Pilot event structure

Success today means leaving with authorization to begin execution on these actions.

Leadership Decisions

Key Decisions Required

Leadership authorization is required on five specific decisions to enable execution to proceed. Each decision has been scoped to the minimum required for forward momentum.

1

Christ Works Phase 2 Funding

Approve budget allocation for Phase 2 development work required prior to pilot church rollout

2

Festival Producer Outreach

Authorize Executive Director to engage event production companies and gather formal proposals

3

First Thursday Locations

Decide whether to move ahead with Brandon or not. Recommend no.

4

K-LOVE Partnership Discussions

Use this meeting to prepare for K-LOVE meeting. Present marketing requests and event partnership opportunities

5

First Thursdays: Reno Coordinator Position

Approve creation and recruitment of a local part-time First Thursdays coordinator based in Reno

Governance

Authority & Execution Framework

To increase organizational velocity while maintaining appropriate founder oversight, the following authority framework is proposed for the Executive Director role.

Executive Director Authority

The Executive Director is authorized to act independently in the following areas:

Evaluate Producers & Vendors

Initiate outreach and receive proposals from qualified production companies and vendors

Develop Partnerships

Conduct exploratory discussions with ministry organizations, media partners, and churches

Build Budgets

Develop and present detailed budget frameworks for leadership review

Founder Approval Required

All major financial commitments and binding agreements remain subject to founder authorization:

Major Expenditures

All significant budget approvals above agreed threshold

Binding Contracts

All formal agreements with vendors, producers, and partners

Strategic Partnerships

Formal co-branding, co-production, or revenue-sharing arrangements

Conclusion

Christ Strong has the opportunity to build a lasting ministry platform that extends beyond individual events and beyond the founders' lifetime.

01

Complete Christ Works

Finish Phase 2, launch pilot churches, and establish the platform as a scalable ministry tool

02

Execute Festival Planning

Authorize execution authority, engage producers, and advance toward the 2027 inaugural event

03

Launch First Thursdays

Hire local coordinator, stabilize the operating model, and grow community engagement in Reno

04

Build Sustainable Systems

Establish governance, metrics, and operational infrastructure for long-term organizational impact